It’s about being able to market original content that drives clicks.
It’s no longer about musical or athletic talent, looks, or even being in the right place at the right time.
Platforms like YouTube have redefined the nature of celebrity itself. Instead, they are famous to their fanbases of a few hundred thousand for as long as they can keep cranking out new content. Everyone’s not world famous for fifteen minutes. Fifty years later, we’re in the future, and Warhol was half right. Andy Warhol famously said back in 1968 that in the future, everyone would be world famous for fifteen minutes.
